Craig Juta

Transform Business Clarity with AI-Powered Dashboards

I help executives move from noise to insight with smarter, faster decisions powered by business intelligence.

Let's Talk

Trusted by more than 1,000+ companies around the world

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  • ABOUT

Who I am

sTORY

I’m Craig Juta — Co-founder and CEO at FreshBI. I work with founders, VPs, and transformation leaders to cut through data clutter and create dashboards that drive business impact.

With a background in strategy, not just tech, I guide organizations toward decisive, high-velocity growth using data that makes sense. My approach begins with identity — aligning people, KPIs, and outcomes — and ends with insight that creates movement.

How I Start My Day:

I get into the ‘if this was my biz, how would I like to visualize it’ mode.

Three Words That Describe Me:

  • Inspirational
  • Charismatic
  • Iconoclast
Craig Juta Golfing in White v1
Craig Juta Golfing Black Pants v1
Craig Juta Diving v1
Craig Juta Surfing v1
  • PHILOSOPHY

 

At FreshBI, we ignored the norm of putting technology first — instead, we prioritized the strategic goals of the business. We rejected hourly billing in favor of a subscription model designed around helping clients achieve their business goals.

We build trust through knowing the business of our customers and consistently keeping our promise to deliver high-quality solutions in a fast-paced environment. We are built for agility — to scale and move when opportunities arise for our customers.

Clarity Is a Strategy

I believe most dashboards look good — but fail to help leaders make real decisions. My work focuses on helping executives:

  • See what matters (not just what’s measured)
  • Move faster with fewer assumptions
  • Lead teams with confidence, not confusion

What I Stand For:

  • Clarity over complexity
  • Outcomes over decoration
  • Decisions over dashboards
  • INSIGHTS

Business Intelligence Beliefs

Everything in Your Organization Should Be a Dashboard

From strategy decks to proposals, business workflows, and training manuals—treat every business output as a dashboard. Why? Because dashboards turn passive information into active intelligence. They make data actionable, structure visual, and decisions defensible.

Visualizing your business precedes choosing technology

Before diving into software and platforms, map your business. A clear mindmap of operations, outcomes, and bottlenecks ensures technology serves your vision—not the other way around. When you see the big picture, you buy smarter and build faster.

Business Strategy precedes BI and is augmented by AI.

Business Intelligence isn’t a starting point—it’s a multiplier. First, get clear on your strategic objectives. Then, allow BI and AI to support, refine, and scale them. When strategy leads, tools align and insight follows.

Your Dashboard Should Have a Single Purpose

Great dashboards aren’t overloaded—they’re focused. Each one should serve a unique, strategic goal, eliminating clutter and confusion. Clarity of purpose turns your dashboards from data walls into decision weapons.

A Biz Dashboard Is Not a Dumping Ground for Data

Don’t collect for the sake of collecting. A business dashboard is a living canvas that highlights patterns, predicts paths, and reveals where you’re headed. The best ones feel more like storytelling than storage.

Good Data Reveals Bad Data

One of the quiet superpowers of good analytics is error detection. High-quality data shines a light on the gaps, inconsistencies, and blind spots in your operations—fueling a continuous loop of correction and growth.

Fragmentation Is the Enemy

When insights live in silos, momentum dies. Disconnected tools, departments, and datasets sabotage strategic clarity. Unify your data ecosystem to eliminate duplication, miscommunication, and inefficiency.

Inter-Functional Intelligence Is the Holy Grail

The future of decision-making is not confined to departments—it’s integrated. Sales should understand ops. Marketing should feed product. Inter-functional dashboards break down walls and build shared intelligence.

  • SPEAKING & CONSULTING

Keynotes. Sessions. Strategy

If you’re looking to inspire a room of executives, align your leadership team, or get a fresh perspective on dashboard strategy — I speak and consult with teams globally.

Topics I cover:

The 3 Layers of Insight: Fixing Executive Dashboards

How AI is Changing the BI Game (and What to Do About It)

Strategy Velocity: Making Decisions Without Delay

Note: All inquiries go to FreshBI — my personal brand is about presence, not sales.

  • CONTACT

Start the Conversation

Want to collaborate, invite me to speak, or align your team around clarity? I’d love to hear from you.